1. Easily accept online payments

You can accept credit card or paypal payments on your web page. PayPal accepts Visa, MasterCard, American Express, Discover and eChecks.

2. No need for customer to have a PayPal account

Only Business and Premier account holders can accept payments from a non-PayPal member. With the PayPal Account Optional feature, customers new to PayPal don't need to create a PayPal Account to pay a Money Request/Invoice or to complete a purchase. Alternatively the customer can pay with a credit card.

3. No separate hosting, shopping cart, payment gateway or merchant account required.

If you're setting up your own shopping cart, merchant payment, payment gateway, you have the added problem of security. The cost of a shared certificate to make a transaction safe is a hidden cost. Minimum charges of most merchant accounts can add up fast. These processes are integrated in the PayPal Shopping Cart Software so it solves all those problems.

4. Transactions are very secure

Your sensitive financial information is securely stored on their servers. When you use PayPal to pay online, you provide only your PayPal email address. The merchants/retailers receive payment from PayPal without ever seeing your financial information. Every PayPal payment is followed by an email confirming your transaction. All PayPal transactions are covered with 100% protection against unauthorized payments sent from your account.